Don’t Miss Out on Easy Money This Holiday Season.
What do Black Friday, Christmas, Memorial Day, 4th of July, and Labor Day have in common?
These are all times when your customer is ready to spend money. 💰We think they should spend their shopping dollars on your physical therapy services.
Are you ready for it?
Do you have a pre-holiday sales framework that you can easily use, regardless of the holiday?
With a repeatable pre-holiday sales system you can:
➡️ Easily get people back into the clinic who were already great clients
➡️ Make it easy for previous clients to give the gift of health to friends and family
➡️ Increase sales
➡️ Rinse and repeat-once the system is in place it will take minimal work to implement multiple times a year
➡️ Do it on autopilot-so you can actually kick back and enjoy the holiday too!
Implementing this system the first time can be overwhelming and time consuming.
But it doesn’t have to be.
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⭐️ 5 Weeks-Start to Finish
This cohort meets weekly over Zoom every Tuesday from 11am-Noon CST. Can't make it? We can send you the recordings and we will check in to make sure you are getting your homework done.
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⭐️ Offer Ready by Black Friday
The cohort sessions begin October 22nd and conclude November 19th. Ready to launch by Black Friday. And ready to rinse and repeat over Christmas.
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⭐️ Expert Guide
We know you can search the internet and figure it out on your own. But you don't have time for that. Your cohort will be led by a Certified Business Coach who is also a previous cash PT practice owner, and also a marketing nerd.
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⭐️ Community
The best part? With the purchase of this cohort, you will gain 3 MONTH access to the PT Mom Boss Community. Within this virtual platform you have access to the 🎄Pre-Holiday Profit Plan Cohort section for feedback on your marketing and sales offer. But in addition, you gain access to the entire PT Mom Boss Community where you have access to all of the resources, tools, and community building to balance #PTlife #Momlife and #Bosslife.
🧐 What’s the normal membership stuff again?
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New Microlearning Content Every Month
20 minute asynchronus microcourses with clear action plans and resources that don't feel overwhelming, but can help you move forward in #PTlife, #Momlife, and #Bosslife.
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Weekly Q&A and Coaching
Get expert guidance and real time support to grow your practice, tackle hard PT client cases, or a sounding board for mom stuff.
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Find and Connect with Your People
Physical Therapist Moms have so much in common-from mindset to daily tasks. It's time we start connecting across the nation. 24/7 access through the app based platform Circle means it's easier than ever, and all in one spot.
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Monthly Meet-ups
Grab your drink of choice and join us for an hour as we connect and grow through speakers, book clubs, and guest thought leaders (maybe you!)
But what will I learn in the
🎄Pre-Holiday Profit Plan Cohort?
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⭐️ Create a Clear Marketing Message
Perfect your one liner, create a brandscript that clearly defines how you are the solution to your customers' problem. Using the principles of Business Made Simple from Donald Miller, this lesson alone will change your marketing forever.
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⭐️ Create Your Irresistable Offer
Packages? Discounts? Extras? We will discuss the pros/cons of each offer and use your unique clinic situation to create YOUR irresistible offer.
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⭐️ Email Campaigns
First and foremost-YOUR PATIENT LIST IS NOT YOUR MARKETING EMAIL LIST. Sorry to shout, but some things need to be very clear. We will guide you through creating an email campaign, even if that means helping you sign up for an account.
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⭐️ Writing Successful Email Sequences
Emails fall into different categories. Delivery of asset, problem/solution emails, testimonials, paradigm shift, and sales letter to name a few. Learn how to write emails in each category and how to use them to create a successful pre-holiday sales campaign.
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⭐️ Rinse and Repeat
Remember. We are teaching you a framework. To be used again and again to make your life easier in the future. And ultimately to get more people in your door. Because they need you.
Meet the Cohort Coach
Rachel Wyman Dawson
PT, DPT, OCS, Mom, Certified Business Coach
I was drawn to the profession of physical therapy because it feels like a place where women can have it all.
A professional career with leadership growth, flexibility, and the chance to work less during certain seasons of life to spend time with children, all while helping patients overcome pain.
Well. Too many women don’t get to experience this. But I think you can. It just takes a little more intention. Don’t give up on our profession.
As a mother of young children and a wife of a research vessel captain, I have to design my life to accommodate stints of single parenting due to my husband's varied work schedule. I successfully dreamed, planned, started, and grew my own cash based physical therapy clinic where I saw clients two days a week, had one administrative day, and spent two days at home. This model allowed me to be professionally challenged and autonomous, pay myself a reasonable salary, and be flexible to get the things done that were important to me.
Including being the mom and role model I dreamed of. The one who is grounded, balanced, fulfilled, and contributing positively to the world around me without guilt.
Then life changed and I had to pivot.
Luckily, as a mom, my superpower is the ability to pivot.
My husband lost his job unexpectedly, and within 6 months we had moved from coastal North Carolina to the shores of Lake Superior, which means I had to close the doors to my successful cash based practice.
Ultimately, this opened the door to building up a different dream-where I help other physical therapy moms to discover and build their own career path to a balanced and joyful life. I became a Certified Business Coach with Business Made Simple (the platform I used to build my own successful cash based clinic) to have access to professional tools and resources…because this mama doesn’t have time to recreate the wheel.
And you are running out of time too. Our kids are growing up fast and they are watching and learning from the life you are leading. Show them how a meaningful career is one piece of a balanced life.
Because our profession needs you. And so do your kids. And you deserve a way to find joy in both.